Enter your details to access the calculator and see what is sitting unaddressed in your existing patient base.
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Boutique Whitening Australia
What is your practice actually worth in teeth whitening?
Enter your practice numbers and see what your existing patients represent, what is currently being left unaddressed, and what the opportunity looks like with the right system in place.
Your current teeth whitening loss from existing patients
2,300
Annual adult patients
×20%
460
Patients with a tooth colour concern
Current annual cases
From your current run rate
92
Converting 20% of your concern pool
Revenue sitting unaddressed in your existing patients
$165,600
Patients already through your door who have a tooth colour concern and have not been offered treatment
368 patients · at your current fee of $450
Your Current Annual Revenue
Current annual whitening revenue
Your starting point — this number does not move
$41,400
2 cases/week · 46 weeks
If you had a proven system in place, how many cases a week could you realistically achieve?
Current cases per weekYour existing run rate
2
Additional cases per week from existing patient poolFrom patients already in your practice
0
2 cases/wk (current)10 cases/wk (pool max)
Years to work through your concern poolAt the current slider rate, treating existing patients with a tooth colour concern
5.0 yrsat 2 cases/wk
Additional Annual Revenue
—
Drag the slider to model your growth opportunity
Additional chair time per year
—
No additional cases selected
Whitening return per clinical hour
—
Effective return on your time
Your Billable Hourly Rate From Teeth Whitening
Set the treating clinician's time in the room for each stage. Adjust to reflect your actual workflow.
First appointment
Consultation, shade recording, tray impressions
min
Tray fit check
Can be handled by a nurse or receptionistDELEGABLE
min
Review appointment
Outcome check and final shade recording
min
Total clinician time per case37 min
Standard billable rate
$550
per clinical hour
→
Whitening hourly return
—
per clinical hour
Adjust chair time and fee above to calculate the effective hourly return from teeth whitening.
What the data says
National estimate
20%
of adult patients have a concern about tooth colour
Practices with systematic charting
35%
concern rate recorded when tooth colour is charted at every appointment
The calculator above is built on 20% of your existing patients — the conservative national estimate. Practices running systematic tooth colour charting consistently report figures closer to 35%. The numbers above are already significant. At 35% they are larger still. The gap between what is recorded and what is actually in your patient base is a clinical gap, not a marketing one.
Your next step
Book a complimentary 30-Minute Teeth Whitening System Diagnostic with Stephen Douglas
✓We identify what is working well in your current whitening approach
✓We surface the friction points that are limiting your case numbers
✓You leave with clear, actionable next steps specific to your practice